Where No Oxen Are The Manger Is Clean
B. Use adjectives from Exercise A to consummate this human-resources study
C. Look again at the adjectives in Practice A. Which do you think are the three near important for a) a boss; b) a colleague in a squad? Discuss your answers with a partner
I retrieve a adept dominate should be a very helpful person, artistic, with a lot of ideas to brand the job easy and enjoyable for the people he has in charge, also, he has to be a hard-working person and lead past example.
A colleague should be a respectful person, should a sociable person also to make the task of the others easy going, and should be motivating so the colleagues feel in a good piece of work environment.
1.1.3 Now open your Market Leader volume on folio 75 and develop exercises A to E on advertising and markets.
A. CD2.ix Listen and repeat these numbers: ok
823,120 eight hundred and twenty-3 thousand, one hundred and 20
1,225,500 one million, two hundred and 50-v thousand, 5 hundred
B. CD2.x Listen to function of a sales presentation and underline the correct number in each sentence
one. last twelvemonth, the company had a market share of 10.3 /103 per cent.
2. Final twelvemonth , for the launch of Sparkle lite, the advertising budget increased by 30/ 13 per cent.
3. Last year, the visitor sold more than than 850,000 /815,000 units of Sparkle.
4. The new advertizement campaign cost E90,000/ E900,000.
five. The company wants to increment its market share to 11,5 /11,nine per cent.
half-dozen. Side by side year, the company wants to sell 210,000/ 2,100,000 units of Sparkle.
C. Match the ancestry of the sentences (1-5) with their endings (a-e)
D. In pairs, remember of products which match the types of market in Practice C.
Nike shoes sell to a mass market
The empanadas are only produce in Colombia
Mc Donald´s sells to a mass market
Christmas trees is a niche marketplace
Gucci is a luxury-market product
E. Which medium is the best way to advertise these products (or the ones yous discussed in Exercise D)? Choose from the list beneath. Talk over your ideas with a partner.
A smartphone a perfume a health mag
A sport car a new chocolate bar
·
Newspapers/magazines (the press) a health magazine
·
Online/internet ads a sport automobile
·
Billboards/hoardings a sport car
·
TV/radio commercials a smartphone
·
Mobile ads a health magazine
·
Leaflets/flyers a new chocolate bar
·
Costless samples a perfume / new chocolate bar
1.1.4 On page 83 of your Market Leader book, develop exercises A to C on describing companies.
A. The sentences beneath describe two companies, Dalotek and green shoots. Cull pairs of sentences which describe like things and write them in the correct column of this chart.
| Dalotek A large car-parts company | Dark-green Shoots A small garden-products visitor |
| Jhon smith started Dalotek in 1960 Dalotek exports to over 12 countries Dalotek provides components to the car manufacture It manufactures car parts Information technology has a work force of 2,500 Information technology i ntroduces ane or two new components each twelvemonth | George and james Hawkins began Green Shoots in the 1920s Green Shoots sell some of its products away Green shoots supplies the gardening industry It makes garden products Information technology employs about 35 people It Launches 12 new products a year |
1.
Jhon Smith started Dalotek in 1960
2.
It has a workforce of two,500
three.
Dalotek exports to over 12 countries
4.
It manufactures car parts
five.
It introduces one or two new components each twelvemonth
6.
Information technology employs about 35 people
7.
Green Shoots sells some of its products abroad
viii.
It makes garden products
ix.
George and James Hawkins began Light-green Shoots in the 1920s
ten.
Light-green Shoots supplies the gardening industry
11.
It launches 12 new products a year
12.
Dalotek provides components for the motorcar industry
B. Underline the verbs or verb phrases which mean the same matter in each pair of sentences in the chart in Practice A.
Jhon Smith Started Dalotek in 1960
George and James Hawkins Began Green Shoots in the 1920s
| Dalotek A large car-parts visitor | Green Shoots A minor garden-products company |
| Jhon smith started Dalotek in 1960 Dalotek exports to over 12 countries Dalotek provides components to the car manufacture It manufactures auto parts It has a work strength of two,500 It i ntroduces one or ii new components each yr | George and james Hawkins began Green Shoots in the 1920s Greenish Shoots sell some of its products abroad Light-green shoots supplies the gardening industry It makes garden products It employs virtually 35 people It Launches 12 new products a yr |
C. Utilize the verbs yous underlined in the Practice B to consummate this company profile.
| GHK Services | |
| GHK Services began in 1989 when Dieter Norland left his job as an engineer in the computer industry. The company makes loftier-tech security alarms and sells Its products all over the globe. It employs 150 people at its factory well-nigh Rotterdam, although the company'due south caput part is in Amsterdam and has A staff of 20, the company launches a number of new products each twelvemonth. GNK Services makes products to the security industry and articles domestic alarms for the general public. |
1.i.five Go over learning object 1 and examination what you have learnt on vocabulary.
i.2 Grammar
1.2.ane Develop the activities proposed in Tell me More for this section. Go to http://www.tellmemorecampus.com/
ane.2.2 Open up your Market Leader book on page 68: Develop exercises A to E of Language Focus 1.
A put these words in the correct lodge to make sentences nigh problems at work.
1.
the deadlines / the proyects / weren't / for / realistic 1. The deadlines for the project weren´t realistic
ii.
most people / the role / didn't / leave / until eight p.m 2. Most people didn´t exit the office until eight:00 pm
three.
a / director / good / wasn't / she three. She wasn´t a skilful manager
4.
on time / kickoff / meetings / didn't 4. Meetings didn´t get-go on fourth dimension
5.
didn't / she / to motivate / Know / the staff / how 5. She didn´t know how to motivate the staff
B. CD two.four Heed to a conversation to cheque your answers.
C. Correct ane fault in each line of this message
Maris, I'thou sorry. I'm having a bad twenty-four hour period. I didn't sent the written report 1 Transport
Out, and I not check the figures. I didn't go to the bank 2 didn't
On fourth dimension, and I didn't phoned the suppliers. I tried to call y'all 3 Phone
This morning time, merely yous not answer. I recollect I need to go home 4 didn't
D. Consummate these questions with did, was or were
1. Was he an efficient manger?
2. When were Y'all born?
3. When did Ania start to work for IBM?
4. Why did Marcus alter jobs?
v. Where were your next job?
E. Read the extract below. Then write questions using each of the words from the box
Where did Danielle grow upwards?
Why how long What When Where
Where did Danielle grow up?
How long did Danielle work for Renault?
What did Danielle study?
When did Danielle go to Harvard?
Where did Danielle practise her MBA?
Danielle grew up in Geneva. She studied engineering at academy in Paris. Then she worked for Renault for four years, from 2004 until 2008. She left Renault considering she wanted to exercise an MBA. She did an MBA at the Harvard Business School in 2009. Her next job was with GE
1.2.iii Open your Market Leader volume on page 70: Develop exercises A to G of Language Focus.
A. Talk over these questions in pairs
1. What was Steve Job's greatest success?
Able to shows the world a dissimilar technology and other existing position every bit number one in the market for computers.
2. What fabricated him successful?
His knowledge and easy to convince people.
B. Read this article (ignoring the missing information), and so write the questions to consummate the quiz on page 71 apply the article to help yous.
Barack Obama described Steve Jobs As 'i of the greatest American innovators'. This is his story. He was built-in on February 24, 1955 in California in 1976, afterwards dropping out of college, Jobs started Apple tree with Steve Wozniak . the visitor quickly became successful. In 1984 Apple introduced the famous Macintosh reckoner. The following twelvemonth, in 1985, Jobs left Apple because of disagreements with the CEO, Jonh Sculley
After leaving Apple, Jobs ready a new estimator company called side by side. He also bought a company called Pixar. Information technology specialized in calculator and animation
Jobs married his wife Laurene , at a Zen Buddhist anniversary in 1991. The couple had three children.
The early on nineties were difficult years for Apple, and the company presently wanted Jobs back. In December 1996, Apple bought Job's company NeXT. Apple paid 400 k for it. Jobs returned to Apple and in 1997 became the CEO. Nether his leadership, Jobs turned the company around, with innovative products such as the iMac iPod, iPhone an iPad. In Baronial 2022 Subsequently a long period of illness, Steve Jobs resigned every bit Apple's CEO. He died two months later at the historic period of 56 Is Apple'southward new CEO.
In his time at Apple tree, Steve Jobs created the most valuable technology company in the world. Today, it employs more than 46,500 people worldwide.
| 1 Where was Steve Jobs built-in? | six Who did Jobs married? |
| two. Who did Jobs start Apple with? a) A managing director at Hewlett Packard b) His begetter c) His friend Steve Wozniak | vii How much did Apple pay for Next? |
| 3 When did Apple introduce the famous Macintosh computer? | 8 When did Steve Jobs resign equally CEO of Apple tree? |
| four Why did Jobs leave Apple? b) A nifty job offer c) Disagreements with the CEO, John Sculley | 9 How old was Steve Jobs when he died? ten Who is Apple´due south new CEO? |
| 5 What did Pixar specialize in? b) Computer blitheness c) Computer Software | eleven How many people does Apple utilize worldwide? |
C. CD2.five Heed and bank check the questions you lot wrote.
D. Answer the questions in the quiz to a higher place and use your answers to complete the article on folio 70
E. CD ii.six Now listens and checks your answers
F. Work in pairs. Have it in turns to choose v questions from the quiz and "test" your partner. Help with answers if necessary
G. Complete these sentences. Give truthful information about yourself.
1. Final year, I bought a new pair of pants
two. Yesterday, I was eating ice cream with my nephew
iii. Final summertime, I went to Cartagena
4. When I was a child, I used to dream being an astronaut
i.2.4 At present get over exercises A to F on pages 77 and 78 of your Marketplace Leader volume about comparatives and superlatives.
A. CD2.11 Write the comparative forms of these adjectives. Then listen to check how they are pronounced.
1 pocket-sized Smaller 4 high higher 7 competitive more competitive
2 fast Faster 5 bad worse 8 efficient more than efficient
3 irksome Slower 6 good Better 9 interesting more interesting
B. Look at this chart. Decide whether the sentences below are truthful(T) or imitation (F). Right the false ones.
| VW Passat | Mazda MX-5 | Mini Hatchback | |
| Engine size | two.0 litre | ane.viii litre | 1.vi litre |
| Maximum speed | 195 kph | 195 kph | 203 kph |
| Petrol consumption | 4.6 litre / 100 km | seven.three litre / 100 km | 5.4 litre / 100 km |
| Luggage compartment | 566 litres | 150 litres | 160 litres |
| Length | 4,769 mm | four,020 mm | three,699 mm |
| Toll | €nineteen,665 | €19,174 | €13,410 |
1 The Mazda is a faster car than the Mini. False
2 The Mazda has a smaller luggage compartment than the Mini. True
3 The Mini has better petrol consumption than the Passat. True
4 The Mazda is more expensive than the Passat. False
5 The Passat is more practical for a family than the Mini. True
C. Complete these sentences about the cars in Practice B. Use the comparative class of the adjectives in brackets.
i I think the Mazda is a more stylish car than the Mini. (stylish)
2 The Passat has a more than powerful engine than the Mazda. (powerful)
three Compared to the Passat, the Mini is easier to park in small spaces. (easy)
4 The Passat is cheaper to run than the Mazda. (cheap)
5 The Passat is a more spacious auto spacious the Mini. (spacious)
D. Complete these conversations. Use the superlative form of the adjectives.
one A: Advertising on primetime Telly is expensive.
B: Yeah, information technology'south the well-nigh expensive time of the solar day to evidence an advert.
2 A: Nike's 'Write the future' commercial was very skillful.
B: Yep, I recall it was the best commercial in 2022.
three A: 2009 was a bad year for the advertising industry.
B: Yes, it was the worse year I tin recall.
4 A: China has a very high number of internet users.
B: Yes, information technology has the highest number of users in the world.
Due east. Which is the best car for each of these people? Choose a auto from Exercise B.
STEFAN - Passat
I have a wife and three children. Nosotros drive a lot to visit relatives at weekends.
SOPHIE - Mini
I accept a company car, but I want a fun car to drive at the weekends. I live in Paris, so parking isn't piece of cake.
PETRA - Mazda
I demand a car to take my six-year-sometime son to school and for local shopping. I don't want a car that is expensive to run.
F. Work in pairs. Explain your choice to your partner.
I think the best automobile is a Mazda because is cheaper information technology run and also I can take long rides with my nephews without thinking of the prices of the gas, as well it is spacious and volition have no problem to take all my family and Friends with me, I like to get hiking and I am able to carry all my stuff with me
1.two.5 Develop exercises A to D on page 79 of your Market Leader book about much/a lot, a niggling/a chip.
A. Look at this nautical chart. What does information technology show?
It shows what kind of advertising is making more than money comparing the years of 2022 and 2022. Information technology shows what type of advertizing the companies are choosing to show their products.
Toptek advertising spend 2022–2011
B. Complete these sentences almost the chart.
one In 2022, Toptek spent most of its advertising upkeep on ………… Telly …………………..
2 The corporeality it spent on TV advertising was………… A LOT ………………… lower in 2022.
3 In 2022, the spend on outdoor advertising was a……… BIT ………… higher than in 2022.
4 Toptek spent most of the budget on………… Cyberspace ……………. advertising in 2022.
C. Compare Toptek'south advertisement spends in 2022 and 2022. Talk about these points.
ane In 2022, Toptek spent well-nigh 15 per cent of its budget on cyberspace ad. The amount it spent in 2022 was much higher.
one net ad
one. In 2022, Toptek spent well-nigh 15 percent of its budget on cyberspace ad. The corporeality it spent in 2022 was much higher.
2 print advertising
ii. Toptek in 2022 spend a considerable amount of money in print advertizement, in 2022 the amount that they spent was a bit lower.
iii radio advertising
iii. In 2022, Toptek didn´t spend a lot of its budget advertising in radio and in 2022 either, the amount was simply a bit lower than 2022.
D. Compare these ii pool tables using much, a lot, a little and a bit.
The Classic puddle table is a bit wider than the Trainer pool tabular array.
| Trainer pool table | Classic puddle table | |
| Width | 93 cm | 95 cm |
| Length | 176 cm | 180 cm |
| Top | 78 cm | 80 cm |
| Weight | 25 kg | 50 kg |
| Price | £144 | £280 |
The Classic pool table is a bit wider than the trainer pool table.
The Classic puddle table is a bit longer than the trainer pool table.
The Archetype pool table is a flake higher than the trainer pool table.
The Classic pool table is a lot heavier than the trainer puddle table.
The Classic puddle table is a lot more expensive than the trainer pool table.
1.2.6 Complete exercises A and B on pages 84 and 85 and A to C on pages 86 and 87 of your Market place Leader book.
A. Complete these sentences with the nowadays continuos for of the verbs in brackets. Use contractions where is posible.
1. Matti isn't in the function today. HE'S Coming together (meet) customers all day
2. Marta's on the telephone. SHE'Due south CALLING (telephone call) about the sales effigy
3. I can't come to the meeting. I'Chiliad WRITING (write) a report. I must finish it this morn
iv. We ARE Building (build) a new Factory in Spain. The Work is nearly finished
5. The marketing squad is very busy right now. They ARE WORKING (work) on the launch of a new product
6. Our business in Nihon IS NOT GOING (not go) well at the moment
vii. We have a lot of orders, so production IS HIRING (hire) xl actress staff
B. Work in pairs. Ask and answer ii questions. Apply your own ideas and words from the box in your answers
(buid, change, develop, amend, introduce, gear up, open, organise, write)
A: What are you lot preparing for the coming together?
I'm writing a report of sales
B: Are you developing a new proyect?
Yes, I'k building a house out metropolis
C: What are you irresolute in the Company?
Nosotros are organizing the human being resource section
D: Are yous improving the office?
Yes, I'g introducing a new project
B. Piece of work in pairs. Enquire and answer these ii questions. Use your own ideas an
A.
Which tense are these time expressions usually uses with? Put them in the right column of the chart below
Always at the moment currently every day normally now
This time today usually
| Present simple | Present continuous |
| ALWAYS EVERY Twenty-four hours Normally Now | AT THE MOMENT CURRENTLY THIS Time TODAY USUALLY |
B.
Choose either the present uncomplicated or the present continuous grade of the verb to complete these sentences.
1.
I STAY / am staying at the Ritz every time I'1000 in New York. I stay / AM STAYING at the Ritz at the moment
2.
January works/ IS WORKING from habitation today. She usually WORKS / is working at the company's training eye.
iii.
She often CALLS / is calling Russia. Correct now, she calls/ IS CALLING a Customer in Moscow
4.
I don't normally DEAL / dealing with the paperwork. I deal / AM DEALING with all the paperwork while Susan is away
5.
Deliveries take/ ARE TAKING over two months at present. Normally they TAKE / are taking just six weeks.
6.
Well-nigh of the time we Utilize / are using DHL for deliveries. This time, we use / ARE USING a different company.
C.
Complete this article with the present uncomplicated or the present continuous course or the verbs in brackets
| Contour PRET A MANGER |
| Pret A Manger…………… …IS ………. (Be) a UK company and i of the earth's leading sandwich chains. It …… SELLS ……. (Sell) freshly made sandwiches in busy city centres. At the finish of each day, the shops … ARE GIVING ……. (Give) any unsold products to the homeless. Currenty, Pret ……………… (Do) very well in the south of England. Pret … OPERATES … (Operate) a total of 232 UK outlets, and this yr information technology … PLANNING …… (Programme) new outlets for London. In the US, information technology …………. (Have) 23 outlets in New York and some other x in Hong Kong. Pret'south international activities … ARE GROWING ….. (Grow) in importance. This month, as office of the next stage next phase of expansion, Pret … IS OPENING ….. (Open) its start two shops in Paris. At the same time, the marketing team …… WORKING ….. (Work) with Lewis PR, a global PR company, to ameliorate the make's international image. |
Source: http://vocabularyandgrammar78.blogspot.com/2014/05/guide-three-activity-one.html
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